Being in the Business-to-business industry today is no more about just supplying, or providing a service to other businesses. It’s also about having a voice online, similar to a consumer focused website.
In today’s context, not any site will suffice a B2B player.
If (according to Google) the rate of smartphone search queries in the B2B industry is at 50% and is expected to grow to 70% by 2020, then businesses catering to this rich industry had better start smartening up their online presence, specifically their websites.
In short, people are increasingly looking up B2B businesses online on their smartphones!
Google also reports that visitors are 5 times more likely to leave your website, if it isn’t mobile friendly.
So have you a website? Is it mobile friendly? If that’s a negative, you’re leaving money on the table.People are increasingly looking up B2B players on Google, via their smartphones. Click To Tweet
What’s the difference..?
Here’s a quick example…
Mobile friendly / responsive website
Mobile non-friendly / non-responsive website
Visitors who come through Google, to your website are usually prospectives (provided your SEO is good). Nobody wants to miss 50 to 70 percent of prospective visitors who’re just a few clicks away from converting into customers.
So is your website mobile friendly? To find out, ask Google: https://search.google.com/test/mobile-friendlyWe're in the B2B industry, here's our site: example.com. And Yes, we're mobile friendly! #MeToo #B2B #SellMore Click To Tweet